6 Customer Onboarding Mistakes to Steer Clear of

Acquiring a customer and then providing less than great onboarding, is like scaling a wall only to jump back down once you’ve reached the top. In the era of ever-growing customer expectations, unattended customers will wander off to the competition if onboarding is slow or tedious. To get over the wall, you’ll need to onboard your customers’ right the first time.

Onboarding new customers to your software can seem like a daunting task. Customers expect to get a product that is tailored to their needs, works properly every time it is used, and is backed by adequate customer support. Seems straightforward enough, right?

Here I’ll detail the six main pitfalls of customer onboarding so that you can make it over the wall on the first try.